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Jorge: Congrats on the official announcement on TechCrunch about Pattern! Why do you tell the audience a bit about your professional background, how you got into sales, and what you love about it?

Derek: I’m an experienced Sales leader with a strong operational skill set. I started my career in sales as an SDR making 200 cold calls a day for an investment management company called Fisher Investments in the Bay Area.

I love sales because it’s so hard yet rewarding at the same time.  Also, I kinda secretly like that while many people think of salespeople as a necessary evil, there are many others that believe we’re the secret sauce to the success of some organizations.

I was the 4th employee and first salesperson at Wildfire. During my time there, I lead the group to over 300 people in my organization, nearly $50m in revenue in year 3 and an acquisition by Google. Currently, I’m Founder and CEO at Pattern, a sales productivity tools company currently in stealth mode (see screenshots below).

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Continue reading “Interview with Ex-Googler and Founder and CEO of Pattern, Derek Draper on identifying your ideal customer profile”

When launching your b2b brand on social media, Twitter becomes one of the critical marketing channels to focus on. You not only want to be very active (3-4 tweets per day minimum) but relevant and “human” too. I have launched many brands on Twitter and have developed an opinion on the key components of a solid go-to-market effort on Twitter.

Here is what I have come up with; if I have missed any or if you have recommendations Tweet at me (@sotoventures) using #SVRecommends or comment below:

  1. Iconic Avatar

  2. High Rez Header Image

  3. Content: Articles, Videos, Images

  4. Link Shortener

  5. Scheduling Tool

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This Week’s Component:

The Iconic Avatar

It should not be complicated or difficult to identify. Sometimes we try to jam our full text logo in there which can make it hard to read. Of course a lot has to do with your branding elements and if you even have an iconic aspect to your logo.

If you don’t have an iconic aspect maybe try to find something that you can focus on within the logo. If not, it might be a fun exercise to develop something iconic about your brand.

Anyways, as you see below I have added some examples showing the differences in balance and readability when your Twitter avatar is focused on an iconic aspect of your branding/logo.

Check out some the best practice examples I added below:

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Expert Profile: 

Gregory Kennedy

President and Co-Founder

Uncharted Minds

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Jorge: What’s your professional background and how did you get into branding and marketing?


Gregory: I was accepted into an art high school in New York City because I demonstrated a lot of creative talent at a young age. By the time I was 22, I was designing websites and winning awards. I was even a guest of the French government and presenter of my design work in Lille, France when I was 23.


As I advanced in my career I became a creative director and worked in advertising. Which meant I didn’t actually do much design anymore. I was managing a team, working on strategy, producing presentations, and doing a lot of writing. All of which I enjoyed and excelled at. So I switched. I went back to school and got a marketing degree.


For the past six years, I have been in high-tech marketing and I am currently the head of content marketing for AdRoll. A performance marketing technology platform based in San Francisco.

Continue reading “Q and A with Gregory Kennedy (@IAmGKennedy), President and Co-Founder of Uncharted Minds”