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Interviewee:  Jordan Greaser, Sales Development at

Interviewer: Jorge Soto, Editor at Sotoventures Media

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What’s your career background so far and why did you pick sales as a career? JordanMy last stop before entering the sales world was as an associate director of an English Language Institute at an upstart university in Northern Iraq while simultaneously building a settlement and aid program for over 6,000 Yezidi refugees.

I transitioned to sales after returning to the U.S. because I love the process of blazing a new trail and creating new opportunities.

Continue reading “Real Talk with Sales Development (“SDR”) Rockstar, Jordan Greaser of”



We have compiled a list below (listed in no order) of Mid-West U.S.A-based #saas leaders who lead by example and positively impact their local b2b startup communities.

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Jayna K. Cooke

CEO at EventUp

Jayna leads an organization that sells to SMB, mid-market, and enterprise market segments

Chicago, IL

Follow Her on Twitter

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Jason Duboe

Jason Duboe

Venture Capitalist at Chicago Ventures

Jason invests in software-as-a-service (“SaaS”) startups like G2 Crowd

Chicago, IL

Follow Him on Twitter

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Continue reading “Movers & Shakers of #SaaS Sales – Midwest, U.S.A”

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Interviewee: Philip Schweizer, Founder and CEO at Switzerland-based SalesWingsApp

Interviewer: Jorge Soto, Host and Chief Editor

Jorge:  What is your professional background and how did you get into sales?

Philip:  I graduated with a major in Entrepreneurship from the world’s first hospitality management school here in Switzerland, so no evident link to sales really. Hospitality is a “people business” though; typically a good condition to breed good sales people. After graduating, I went straight into technology start-ups, where sales is tough, and exciting.

I’d say my first “WOW” experience from selling I had when I was 7 years old and made 77 bucks from our garage sale. I already loved making deals at that time. Today I have more than 8 years of experience in all kinds of sales areas both B2B and B2C, and both inside sales and field sales.

During my various sales positions I must have worked and tested hundreds of different sales apps. SalesWings was born out of hands-on sales experience.

Jorge: SalesWings offers website tracking and predictive lead scoring based on website interaction and behavior of existing contacts. How does SalesWings work, and how does the sales person use it to execute actionable sales activities?

Philip: Sales teams are faced with a huge problem today: In the past, buyers would contact 5 – 10 suppliers when it came to making a purchase and evaluating options.  Today, buyers do 80% of their supplier evaluation online, there’s enough content around, and then reach out to 1 or 2 suppliers only.

The result is that sales people may not get the chance to influence their prospects buying decision at the end of the buying journey, because they just don’t get contacted in time. Most sales outbound tools’ radar stops in the inbox, while SalesWings gives insights to all leads; including those that stay silent.

Our solution is straightforward: Research shows how prospects visit the suppliers’ websites repeatedly, and that there are patterns indicating an approaching buying decision. SalesWings tracks the website visits of existing prospects of a company, and uses its proprietary predictive sales analytics algorithm to identify the “Hot” prospects.

The output again is totally smooth: We simply shoot a notification to the sales rep when a prospect is “Hot”! This allows the salesperson to follow-up with the prospect at the right moment and gain control over the purchase decision.

Continue reading “SalesWings’ Founder Philip Schweizer’s take on Predictive Lead Scoring and the Future of Sales Automation”

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As a #millenialwomeninsales I came into the workforce in 2011 during the tail end of the recession. The outlook was still bleek on the job front and branding yourself was of utmost importance.

Problem was it wasn’t the branding or networking our parents or grandparents had done, showing up at an office unannounced and introducing themselves.

We were in a new age of branding, a digital age.

@Dorie Clark of @Reinventing said it best (in my opinion):

“Personal branding is the process of taking stock of how you’re perceived by others, determining how you’d like to be seen, and then taking strategic action to make that a reality”.

Continue reading “Defining Personal Branding as a #MillenialWomeninSales”

*Reposted from my Linkedin page — follow me 🙂

If you’re not already aware of the fact that data is the future, you have not been paying attention. I think Sean Parker said something about privacy being the next luxury and I can see where he’s coming from. Our data is all over the internet across social media sites and sites like Dropbox, Google Drive, Salesforce, Gmail, to POS systems and mobile apps galore.

Continue reading “B2B data will change our day”