Expert Profile: 

Gregory Kennedy

President and Co-Founder

Uncharted Minds

Grey Line

Jorge: What’s your professional background and how did you get into branding and marketing?

 

Gregory: I was accepted into an art high school in New York City because I demonstrated a lot of creative talent at a young age. By the time I was 22, I was designing websites and winning awards. I was even a guest of the French government and presenter of my design work in Lille, France when I was 23.

 

As I advanced in my career I became a creative director and worked in advertising. Which meant I didn’t actually do much design anymore. I was managing a team, working on strategy, producing presentations, and doing a lot of writing. All of which I enjoyed and excelled at. So I switched. I went back to school and got a marketing degree.

 

For the past six years, I have been in high-tech marketing and I am currently the head of content marketing for AdRoll. A performance marketing technology platform based in San Francisco.

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