Tomas and I attended the IBC 2016 Conference and Exhibition trying to discover the latest in #media and #broadcast tech and had a blast. The event was at it’s usual location Rai Amsterdam which sits south of the center of the city.
Of course Amsterdam is super easy to navigate via bikes and the canals act as great guides! And your should definitely rent a bike while you are in town — and if you’re a videographer with a ton of equipment, they have bikes for us too!:
Quick Shout Out to the City of Amsterdam!
It sucks that so many associate this amazing city with it’s Red Light District (which btw, is very chic) and “coffeeshops” (which are great if you go to the right ones) however Amsterdam is about so much more. It’s becoming one of the most innovative cities on earth and due to a variety of variables, I believe will become a dominant force in global innovation.
First of all, they speak English and have a long history of doing global business. The Dutch are also well known for their involvement building New York City; in fact the lower side of Manhattan shows it’s rich Dutch history through it’s architecture and street names.
I love that Amsterdam has a legit CTO named Ger Baron who from what I hear really cares about his city and it continuing to drive innovation.
Tweets and Pics from IBC 2016
— Jorge Soto★ (@sotoventures) September 10, 2016
Excited to add @KokaSexton to next week’s panel at @EmergenceCap !
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President and Co-Founder
Jorge: What’s your professional background and how did you get into branding and marketing?
Gregory: I was accepted into an art high school in New York City because I demonstrated a lot of creative talent at a young age. By the time I was 22, I was designing websites and winning awards. I was even a guest of the French government and presenter of my design work in Lille, France when I was 23.
As I advanced in my career I became a creative director and worked in advertising. Which meant I didn’t actually do much design anymore. I was managing a team, working on strategy, producing presentations, and doing a lot of writing. All of which I enjoyed and excelled at. So I switched. I went back to school and got a marketing degree.
For the past six years, I have been in high-tech marketing and I am currently the head of content marketing for AdRoll. A performance marketing technology platform based in San Francisco.