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“Leadership is about inspiring and guiding others to success while you are performing at your best.”

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BIO: Miray Alanlar is Senior Sales Account Manager for all North America and EMEA at San Francisco, CA based Mobile Action. Miray was hire #5 at Mobile Action and currently runs account management efforts for the North American and EMEA regions.

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“Leadership is when you can successfully help a group to be better than they were before, but via an approach that the group not only supports, but also has a comprehensive understanding of.”

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BIO: Phu Tran is Manager of North America Platform Sales for Twitter’s MoPub group. Phu was an early business hire at MoPub and very instrumental in the company’s revenue growth that led to it’s 2013 acquisition by Twitter.

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SAN FRANCISCO, CA (Sotoventures.com) — “Leadership” fans, rejoice: Sotoventures is launching a new #StartupUnedited series titled Leader with Brian Ross. The series is focused on helping inspire great leadership.

I spend some time with Brian discussing the details of the show and asked him a few questions.

Check out the interview below:

Jorge: What’s your professional background and how did you get into sales and leadership?

Brian: Wow, well back in high school I sold newspaper subscriptions door-to-door, so I was exposed to the sales game very early. While in college I realized that I wanted to become entrepreneur. That’s when I learned about the Southwestern Company and enrolled to sell books door-to-door every summer for the duration of my collegiate career.

For the next 10 years, I had the tremendous opportunity to recruit, hire and train tens of thousands of college students for a summer internship teaching sales and leadership. We taught each other how to launch and run small businesses, understand how to sell, and most importantly the power of influence.

Learning the fundamentals of ordering, inventory, sales, accounting, presentation and delivery of products were all aspect of a business that we learned within a short period of time. It was the best of times. We all learned skills that were directly transferable to any business and sales environment.

Over the course my career I learned how important the “culture of teamwork and support” really is. Today I run an insurance agency that thrives and grows using all the success and leadership principles that we have been fortunate to have been exposed to. I’m both old school and new school.

Continue reading “New #StartupsUnedited Series: Leadership with Brian Ross”


Ok I am a leadership nut. I’m constantly looking to become a better more mindful leader. I recently started working on a new leadership series with one of my mentors Mr. Brian Ross. The series will air on my web show #StartupsUnedited.

When I asked Brian what leadership was he said “Leadership is being a good example for people armed with the knowledge that he who has the most flexibility has the most influence.”

I became so obsessed by the topic of leadership these days that I set out to understand what leadership meant to others.

I sent texts and emails to 36 of my friends, family and business associates asking them to answer one question:


Below were their answers:

Grey LineMark Cuban, Dallas Mavericks Owner and Shark Tank Host says “Having a vision for success that everyone takes ownership of.Grey LineJorge A Soto, Entrepreneur, Organizational Psychologist (most importantly my dad) says”Leadership requires the ability to take the initiative to get things done.”
Grey LineSabrina Soto, HGTV Host (and my cousin) says “Leadership is teaching your network and colleagues to learn from every situation — positive or negative.”Grey LineGokul Rajaram, Head of Caviar at Square says leaders “Create a compelling vision of the future”Grey LineKen Krogue, Founder at InsideSales.com says “Leadership is the single most powerful variable in a successful sales campaign. Great leaders combine strategy, tactics, motivation, and vision. Leaders are shepherds, managers are sheep herders.Grey Line

Continue reading “What is leadership at it’s core?”