sarah fricke


I write you from my couch on a snowy day in Washington, DC as a #millennialwomaninsales.

I, Sarah Fricke, happen to be one of the many many women studied by firms like @CEB, @BCG, and @Deloitte on what makes us tick.

Not only do I happen to be a female but I am also part of the ever so studied millennial generation – only the best combination 🙂

Now onto why you should keep reading. There are so many great resources and blogs on #women #womeninsales #millennialsinsales #millennials.

Continue reading “Millennial and a Woman?”

What a powerful concept. Forgiveness. It’s actually one of the key components of happiness; In my opinion of course.

It’s not actually about the forgiveness of others but more about our ability to forgive ourselves — this is actually one of this hardest things I believe that we face as modern humans.

Learn to simply give yourself a break. Be kind to yourself. Forgive yourself and you’ll see how working through challenging moments is a bit less heavy on you.

This is a poem that my father has recited to me many times over the course of my life. Whenever I find myself asking questions like “what now?” or “what’s the right path?” I think of this poem:

Stand still. The trees ahead and bushes beside you
Are not lost. Wherever you are is called Here,
And you must treat it as a powerful stranger,
Must ask permission to know it and be known.
The forest breathes. Listen. It answers,
I have made this place around you.
If you leave it, you may come back again, saying Here.
No two trees are the same to Raven.
No two branches are the same to Wren.
If what a tree of a bush does is lost on you,
You are surely lost. Stand still. The forest know
Where you are. You must let it find you.

David Wagoner

In the past I wanted to start a company just to start a company. To give myself meaning.

To make myself proud of I.
I didn’t care if it was a great idea, really; and just rushed into it head first.
I just wanted to BUILD SOMETHING.
I just wanted to PROOVE SOMETHING.
To Who? — To Myself and The World.
Then it became about proving those who saw me fail, wrong.
I Just wanted them to see that I was indeed great.
I needed validation.
This was the rookie.
The rookie entrepreneur.
My next venture will be done smart.
I will be selective.
I will not loose my mind over it.
And I will not allow it to define who I am, but merely be a component of the balance that I strive to achieve.

My last blog post was all about my perspective on how life,
love, and entrepreneurship mirrored each other in so many ways. Its crazy how
much I believe I have grown as a human being over the past two years; a two
year period of tremendous experiences across all facets of life.
My awareness has caused me to think about life as this
journey that really has no definite answers or destinations. What we can all
agree upon is this wanting to be happy and fulfilled. A few years ago I did
some consulting work for a very wealthy NYC hedge fund CEO; who I admired for
quite sometime. I went into that gig thinking that a lot of money, a big office
on 58th St and Lexington, and all the power you could want would
equal happiness and fulfillment. What I ended up observing saddened and
confused the hell out of me. How could this be? – I thought all those guys with
private drivers and $20million dollar apartments were super happy. What I found
was an empty man who heart had been buried by ego, money, and a loss of
perspective. It hit me hard because at the time I had been using the pursuit of
financial success as my guiding light in life. What was I supposed to do? — Abandon all pursuit of financial, career success and go work at a minimum wage job? What I also observed on that extreme was a world plagued with the same heartaches, emptiness, and issues.

So what now? — could it be that happiness had nothing to do with how successful you are? My observations of both extremes indicated that perhaps the topics where different, however the discontent existed on both sides.

I had always encountered joy from the
thoughts associated with the pursuit of success. However this new realization had thrown
me into a small existential crisis. It actually forced me to start thinking about
and really trying to remember the other things that used to make me happy and

It wasn’t until about 3-4 years later, after leaving NYC for
San Francisco, did I start thinking about the idea around perhaps happiness
actually being at peace with not knowing all the answers. That happiness was
actually about peace.

Food for thought: Success is in the eyes of the beholder

I’m 31 years old. Since I was a kid my mother tells me that I always had a curiosity and passion to build, invent, love, make music, and make friends. She reminded me of the time I tried to build a small boat from scratch. How I designed it on paper (I still remember it looked more like an airboat — which was probably appropriate being that I was from Florida), built the frame with plywood, and then sealed it with fiberglass coating. Too bad it sunk quickly once we placed it in the canal near my childhood home! About 2 years ago, I had the pleasure of spending a substantial amount of time with my mother — yep at 30 years old I was bunking up with my mom and during those several months she shared so many stories that started to bring the puzzle pieces together.

Continue reading “Life, Love, and Entrepreneurship”

Wow. It’s about 4:56pm on this San Francisco day…at some point over the last hour I heard folks in my SOMA office mentioning that Steve Jobs just passed away…so I did what we do now days and checked my Twitter..and well, sure enough it was true.
I then saw a tweet from someone referring to’s landing page and this is what I saw:

Needless to say, it hit me immediately. A deep sadness overcame me — which was followed by tears. A few weeks ago I saw a news story about Steve, which explained his life story. How he was adopted and how he was a dreamer. How he had this me against the world attitude and was always willing to risk everything for these dreams. And although, I knew of Mac, Apple and Steve Jobs, I never knew how his outlook reminded me of mine. And at 30 years, I became a Steve Jobs fan. I immediately felt like this hope inside that I was NOT crazy for spending most of my life dreaming and even though I didn’t know him personally, I felt a connection, and almost an obligation to continue to fight for dreamers like us.

RIP Steve Job. On behalf of all us dreamers and rebels out there – we will keep the tradition alive.