Interviewer: Jorge Soto, Host at Sotoventures Media
Jorge: What is your career background and how did you get into the digital and startup world?
Caio: I was manager of logistics operations for several years, which is where I learned a lot about how to manage teams and crisis. Then I moved into marketing and sales manager role for that logistics company, which is how I learned about Resultados Digitais.
Shortly after becoming very impressed by the company, a friend recommended I apply for a channel account manager vacancy at Resultados Digitais and needless to say I got the job and here I am.
For me, entering this market has been awesome and I’m so happy. We love the daily challenges and learning, and also the feeling of being ahead of the market in terms of technology and new ways of doing business.
I first heard the term “Social Enterprise” back in 2008 from Alex Blum, who was the CEO at a NYC-based startup I was working for called KickApps. We were while-label software that allowed any website to have an online community bolted onto it.
At the time the term “social media” was still young and companies didn’t really understand much about it. However even then we saw the enterprise’s desire to create more social network-like environments for their employees. We had a few major corporations use our platform to deploy these sites behind the firewall, but never really saw any meaningful usage.
I was absolutely skeptical of the enterprise collaboration/social enterprise space for a long time. I never saw us leaving Microsoft office, abandoning email, or posting to an activity feed at work; until I started using Google Apps. Google apps showed me the power of collaboration and operating in “the cloud”.
I see this as being the consumerization and socialization of the enterprise.