Google Puts Lid on New Products

Realizing that its myriad services are confusing users, it will focus on refining what it has.

October 06, 2006|Chris Gaither, Times Staff Writer

MOUNTAIN VIEW, Calif. — In another sign of Google Inc.’s growth from start-up to corporate behemoth, the company’s top executives said Thursday that they had begun telling engineers to stop launching so many new services and instead focus on making existing ones work together better.The shift is a major departure from Google’s previous strategy of launching new services rapid-fire and highlights the 8-year-old company’s struggle to stay focused during swift growth.