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Jorge: Congrats on the official announcement on TechCrunch about Pattern! Why do you tell the audience a bit about your professional background, how you got into sales, and what you love about it?

Derek: I’m an experienced Sales leader with a strong operational skill set. I started my career in sales as an SDR making 200 cold calls a day for an investment management company called Fisher Investments in the Bay Area.

I love sales because it’s so hard yet rewarding at the same time.  Also, I kinda secretly like that while many people think of salespeople as a necessary evil, there are many others that believe we’re the secret sauce to the success of some organizations.

I was the 4th employee and first salesperson at Wildfire. During my time there, I lead the group to over 300 people in my organization, nearly $50m in revenue in year 3 and an acquisition by Google. Currently, I’m Founder and CEO at Pattern, a sales productivity tools company currently in stealth mode (see screenshots below).

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Continue reading “Interview with Ex-Googler and Founder and CEO of Pattern, Derek Draper on identifying your ideal customer profile”


Tomasz Tunguz

Partner at Redpoint

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My Comments: I follow Tomasz across all social channels and his content around SaaS metrics are awesome. His content is very data-driven and super helpful for early stage founders.




Jason Lemkin

General Partner at Storm Ventures

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SaaStr Blog

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My Comments: Jason is an entrepreneur turned VC who speaks from his first hand experience. His SaaStr organization is on fire and has been evangelizing SaaS through his blog and now events around the globe.



Max Motschwiller

General Partner at Meritech Capital

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My Comments: Max is a former Kleiner Perkins guy who is now the youngest partner at Meritech Capital and is simply brilliant. He is an up and coming VC who understands this world better than most.



Bill Trenchard

Partner at First Round Capital

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Follow on the First Round Review – *Shout out to Camille Ricketts, for running such a beautiful blog.

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My Comments: Jim is known for his thoughtful speeches and advice to entrepreneurs. The First Round Review is if not the most beautiful VC blog out there, definitely top 3.