“Aaron Ross, Author and CEO at Predictable Revenue says “Leadership is tuning out all the freaking noise to listen to yourself and feel out what’s most important, needs to be done, or just plain right — even when others think you’re crazy. If you are not called crazy once in a while, you’re managing, not leading.”
BIO: Aaron Ross is an award winning author, consultant, and entrepreneur. His book Predictable Revenue is a New York Times Best Seller and is considered the modern b2b sales bible.
His best-selling book was based on the framework that Aaron designed for Salesforce.com’s outbound process & sales team; which added an extra $100 million in revenue in just a few years.