“Big Data” has finally surfaced within the b2b sales world. And what’s even cooler is that it’s not just about big data alone but about the fact that data science and artificial intelligence is now being applied and is actually working. “Predictable” is a related concept that has been in the marketing world for a bit and is now being applied to the sales organization and process.

Here are a few of the more popular solutions out there today:




Highlights: Spiderbook is a solution dedicated to the sales organization and is the only solution of its kind that I have seen. Spiderbook learns all about you and your company; who you sell to, competitors, etc. It will then process all this data and automatically recommend you highly qualified accounts with contacts and other important data.

Location: San Francisco, CA

URL: www.spiderbook.com

Market Segments: Mid-Market, Enterprise

Twitter: @spiderbookinc

Linkedin: www.linkedin.com/company/spiderbook




Highlights: Datanyze is a suite of sales intelligence tools that now offers a predictable sales capabilities. Their tools range from a self-serve product called Insider to enterprise level platform. Datanyze will give you insights such as who is using your competitors, how long have they been using them, etc; Datanyze will also give you contact information.

Location: San Mateo, CA

URL: www.datanyze.com

Market Segments: Freemium, Mid-Market, Enterprise

Twitter: @datanyze

Linkedin: www.linkedin.com/company/datanyze



Highlights: Infer is one of the early lead ranking technologies that use both internal and external data to score your Salesforce leads and help your sales reps prioritize their workflow.

Location: Palo Alto, CA

URL: www.infer.com

Market Segments: Mid-Market, Enterprise

Twitter: @InferInc

Linkedin: www.linkedin.com/company/infer-inc-



Highlights: FlipTop started off as a social data company and pivoted into a lead scoring tool with a history of having robust social data.

Location: San Francisco, CA

URL: www.fliptop.com

Market Segments: Mid-Market, Enterprise

Twitter: @Fliptop

Linkedin: www.linkedin.com/company/fliptop



Highlights: I haven’t personally used 6Sense however have heard a lot about their tool. It seems to work by using predictive technologies to be able to provide sales and marketing teams leads that are ready to buy.

Location: San Francisco, CA

URL: www.6sense.com

Market Segments: Enterprise, Mid-Market

Twitter: @6SenseInc

Linkedin: www.linkedin.com/company/3677944